Monday, August 2, 2010

Book report: "Traffic: Why We Drive the Way We Do (and What it Says About Us)"

There's a lot about engineering in Tom Vanderbilt's fascinating explanation of why driving sucks, but the most intriguing ideas are of a psychological/sociological nature.


Condensed version: Driving a car is a hugely complex task we're forced to accomplish with a vital piece equipment (your brain) designed for far more basic functions.


Vanderbilt covers topics such as distraction, the inherent narcissism in being a motorist (you're always the best driver on the road) and the phenomenon of risk compensation: Make a system safer, and people with use it in a riskier way that eventually cancels out any advantage.


For my money, the most captivating idea comes as Vanderbilt tries to explain our exaggerated emotional reactions to whatever happens on the highway. If someone cuts you off or makes an inopportune U-turn (quickly emerging as the top new thrill sport in San Francisco), you're likely to get mad and defensive all out of proportion to the actual risk posed by the behavior. Likewise, if another driver does you a courtesy, you'll feel good out of proportion to the significance of what in reality will be a very minor event in your day.


Vanderbilt's explanation is that our brains are wired to handle maybe 100 or so human relationships in a lifetime, reflecting the conditions when our ancestors lived in hunter-gatherer tribes. Back then, any encounter with another person had potential life-changing significance. "Thag scowl at me. Thag no like me. Thag burn down hut!"


Evolution being what it is, that's the basic brain we're still working with. Yes, your higher cortical functions can suss out the relative significance of events if you give it time. But in the moment, your reactions are dictated by a part of the brain that does not recognize the concept of a casual, meaningless social encounter.

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